Course curriculum

    1. Welcome to SchudioTV!

    2. Hello from SchudioTV

    3. Survey

    4. Introduction

    1. Brand Guidelines

    2. Course Resource

    3. Creating Engaging Copy: Originality

    4. Creating Engaging Copy: Content

    5. Creating Engaging Copy: Structure

    6. Images and Video

    7. SEO

    8. Key Website Pages

    9. Examples

    10. Quiz

    1. Introduction to Module Two

    2. Creating Engaging Photographs

    3. Creating Engaging Videography

    4. Making the most of your photos and videos

    5. Downloadable resource

    6. Quiz

    1. Introduction to Module Three

    2. What makes a good news story?

    3. Who is your audience?

    4. Identifying news opportunities

    5. Structuring a news story

    6. Inverted Pyramid model

    7. Keeping your news page up to date

    8. Tips to keep your news page up to date

    9. News story templates

    10. Quiz

    1. Introduction to Module Four

    2. Media Relations

    3. Creating and Building Media Relations: Part 1

    4. Creating and Building Media Relations: Part 2

    5. Creating and Building Media Relations: Part 3

    6. Sending your news articles

    7. Downloadable resource

    8. Top tips for working with the media

    9. Downloadable resource

    10. Quiz

    1. Introduction to Module Five

    2. Why use social media & how it works

    3. Downloadable resource

    4. Setting up and managing accounts

    5. How to manage your time on social media

    6. Downloadable resource

    7. How to maximise engagement and manage your platforms

    8. Social media in an emergency

    9. Negativity on social media

    10. Quiz

About this course

  • Free
  • 59 lessons
  • 0.5 hours of video content

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