SchudioTV

Practical guidance to help your school attract more students, connect with parents, and strengthen your marketing and communications. Understanding the importance of strategic marketing is key for schools aiming to achieve successful enrollment and engagement outcomes.

Schools need clear, effective marketing strategies to support pupil numbers, reach prospective families, and generate income. Many school business managers, leaders, and administrators find that developing a good understanding of marketing helps them plan, manage budgets, and support the wider team. Our training is suitable for primary schools as well as secondary, special needs, and sixth form colleges, ensuring tailored content and strategies for every educational setting.

This workshop series is part of our wider set of training courses and training sessions designed for schools and multi academy trusts that want practical support. Every session builds confidence and helps staff at all levels apply proven strategies without feeling overwhelmed.

When you sign up, you’ll receive access to the full series, recordings, and all course materials. The sessions use an active learning approach, focusing on skill development and practical application to ensure staff can implement what they learn immediately.

Schools often struggle with pupil recruitment, communications, and limited time. This series has been developed to support:

• Attracting new pupils through stronger online visibility.

• Improving outdated or unclear website content.

• Strengthening social media engagement with practical media tips.

• Reducing workload with simple automations and AI tools.

• Creating consistent branding that improves reputation.

• Developing strategies linked to income, funding opportunities, and community support.

Recently, several clients have shared positive feedback about the workshops, highlighting improved engagement and more effective website management as direct outcomes of their participation.

The workshops help schools, trusts, and independent schools gain clarity on where to focus and how to move forward.

Andy Iredale

Andy has extensive experience across school marketing, income generation, fundraising, and communications. His background includes PR, media, leadership, and partnerships with major organisations. He supports schools and trusts with practical guidance rooted in real experience.

Ian Richardson – School Website Expert

Ian has launched hundreds of school websites and leads one of the UK’s most respected school website teams. His knowledge of education and communication shapes the training, helping schools present themselves clearly and confidently.

Both trainers work closely with the Stickman Team to support schools with marketing, pupil recruitment, and digital strategy.